“Start with Why” book review: Simon Sinek

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There are several things that Apple, Southwest Airlines, Walmart, Microsoft, the Virgin conglomerate, and Starbucks all have in common.

For one, they were all heavily influenced by a dominant and influential leader.

All these companies are household business names.

Another common trait, before some of these companies have moved on with succession plans as their dominant leaders moved on was that they all had a focused mindset on keeping the “why?” they were in business at the forefront of their business plans.

In this very interesting read, Simon Sinek (well-known in TED circles) mentions that most organizations tend to be led by two other questions, “HOW”, and “WHAT?”    The problems in doing so are several (which is what the book is about).

I found it fascinating because being one who reads a lot and pays attention to business leadership, I can see the negative impact that focusing on delivering feature after features with our products and services, tends to reduce employee morale, tends to lead to price discounting, and tends to minimize the unique contributions and identity of an organization.

Business and Ministry leaders, let me encourage you to read this book with an open mind and consider its applications for your organization.

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