An effective leader must engage …


“A big part of a CEO’s job is to motivate people to reach  certain goals.  To do that, he or she must engage  their emotions, and the key to their hearts is story.’

Robert McKee

Great stories inspire us.   As I write this post, I think right away about the movie, “Miracle”.  It is an excellent movie based on the story of the U.S. Men’s Hockey team that won a 1980 gold medal.  They were a bunch of talented and diverse college players who coach Herb Brooks motivated to play together as one team. In doing so, their grit and their talent came together to defeat a professional Russian hockey team and then on to beat Finland for the gold.

I believe that you, as a leader have a vision for what could be.  However, you know deep down that you can’t get there by yourself, you need your team.  Well, what’s going to motivate your followers to sacrifice, work harder, work longer, work more passionately?

That is your job.  Let me encourage you to learn from great leaders.  What made people want to follow people like Vince Lombardi, Teddy Roosevelt, Abraham Lincoln, Jack Welch, Ed Catmull, John F. Kennedy, John Wooden, Bill Hybels, Alan Mulally ?    I believe there were many reasons, but one is that they could inspire their followers to emotionally see and commit to a vision of something great they could achieve.

What is one thing you can do to learn to be a more inspiring leader?

Who is one person you can ask to hold you accountable to following through on this?

What passion keeps you up at night because you long to see it realized?

How can you best communicate that vision to your followers?




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