“Creativity, Inc.” by Ed Catmull book review


As I’m writing this post today, I’m thinking if I know anyone who has not seen or heard of movies, like Toy Story, Finding Nemo, or A Bug’s Life?   I don’t think so.

I think these animated movies are genius. They not only thrill children, but adults are amazed at their creativity and wit, so that they too, enjoy them.
The studio behind these classic movies is Pixar (now owned by Disney), whose president is Ed Catmull.
Ed has written a book called Creativity, Inc. and this is a gem.
Its a book that talks about Ed’s pursuit of a lifelong ambition to create a computer-generated animated film, which he did with Toy Story.  Then, came a restless time for him trying to figure out what purpose there was next for him.
The new goal that gripped him was the awareness  that when downsides coexist with upsides, as they often do in business,  people are reluctant to explore what’s bugging them, for fear of being labeled complainers.  He realized that this kind of problem could ruin Pixar. He realized looking for problems was a first step, but seeing problems was an altogether different thing- a challenging thing that Ed was going to build his career around.
He said, “we realized that our purpose  was not merely to build a  studio that made hit films  but to foster a creative culture  that would continually ask questions.”
Organizational leaders, you will benefit from this read. Your organization will also benefit from you reading and implementing some of the principles outlined in this book.  Check it out!

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