“Thomas Edison said, “genius is 1% inspiration, 99% perspiration”….unfortunately, no one listened. When companies, launch innovation initiatives, they typically allot almost all their time and energy to that initial 1% -the thrilling hunt for the breakthrough idea. The real innovation challenge however lies beyond the idea. It lies in a long, hard journey–from imagination to impact.
The most important message in “Beyond the Idea” is very simple: Part two, innovation execution, is its own unique discipline. It requires time, energy, and distinct thinking. Unfortunately, few companies treat it as such. In fact, few companies give it much thought at all.
excerpt from “Beyond the Idea” by VIJAY GOVINDARAJAN