“The Psychology of Selling” book review- Brian Tracy

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It was said of Vince Lombardi, the famous Green Bay packers coach that each year, on the first day of their team’s practice, he would start with the same speech, “gentlemen, this is a football”.
The idea was to start with and build on the basics.
This book by Brian Tracy is one of those foundational books for sales people, entrepreneurs, and business executives.
I’ve been in sales for over 27 years and I found this book a refreshing reminder of selling basics.

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