“Focus” book review —Al Ries


Try chasing 2 rabbits at the same time and see if you are able to catch either one—-doubtful.

In “Focus” by Al Ries, he gives example after example of businesses that have lost focus for a variety of reasons, like chasing too many opportunities at the same time, as well as some case studies of those few organizations that have benefitted from doing things right.

For organizational leaders who are confronted by the pace of change in today’s culture and the competitive landscape that exists, this book is an important read.

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