Are you being “Nudged”? (book review)


If you are looking to give your mind a bit of a workout about how to “nudge” yourself, others, and this country, then this 2008 book written by Richard Thaler and Sass Sunstein would be for
you. It helps people understand the importance of individual rights and responsibilities; but at the same time, as people of influence, suggests we sometimes have the opportunity to “nudge” others in a certain direction.

I found this book to be very insightful about human nature and why we do the things we do. I especially appreciated the observation that much of the reasons we do what we do is because we are in “default” mode. We fail to put the energy in to challenging assumptions and statements because its far too easy just to do what others suggest we do. We tend to go with default settings on things we buy or on forms we need to fill out.

It goes on to suggest ways we can be part of the solution on various issues concerning money, insurance, and environmental issues.

I would like to “nudge” you to consider reading this book. I believe you will be glad you did.


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